Optimising your website to be found first on Google doesn't have to be expensive, but it does need to be effective. With 82% of internet users in the UK utilising Google to discover products and services online, you cannot afford not to be found. In order to help you to increase your chances of being discoverable, we've come up with a list of some of the best SEO practices you can start implementing today.
But before we go over that, let's discuss some key terms first.
Every time a query is entered into Google search, Google delivers a list of results based on the keywords or phrases in that query. Google calls this list of results SERPs or Search Engine Result Pages. Results can vary depending on the number of matches or keywords/phrases Google finds when searching web pages.
In order to be found within the first few SERPs, web owners such as yourself optimise their websites in accordance to Google's best practices for SEO, Search Engine Optimisation. It is important to note, that a portion of sponsored results (paid advertising) that are relevant to the keywords/phrases in the query will always appear at the top levels of the SERPs.
As Google continues to transform the way we conduct business, the success of your SEO efforts will depend on your ability to adapt to the changes.
If you have any questions or concerns about your SEO efforts, contact us today - we're SEO experts and our packages start from as low as £200 per month.
Also, why not try our FREE SEO Audit? Click on the red writing 'Request Free SEO Audit' on the right-hand side of this page to request your audit report.
Andy Barton is the founder of Catalystica and a sales & marketing technology leader. When he’s not helping his clients, you can find him researching the latest business & technology trends or watching F1 & MotoGP - he's a petrol-head at heart!